Easy Edit Brand Guidelines
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EasyEdit linked-e mark

Visuals
that sell.

A confident, modern visual language for ads, video editing and motion graphics, designed to make ideas clear and offers feel compelling.

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Topic
Brand Guidelines & more about Easy Edit
Disciplines
Ads · Editing · Motion graphics

Overview

Clear ideas.
Compelling offers.

EasyEdit creates ads and videos for AI and SaaS companies and lifestyle content creators, while staying open to other good-fit opportunities.

The look

Monochrome, spacious, high-contrast.

The voice

Direct, warm, commercially aware.

The feel

Polished, modern, easy to engage with.

The house style

One look across every EasyEdit channel.

The same clean, confident style runs through the EasyEdit website, Instagram and everything EasyEdit publishes as itself. Client projects take on each client’s own look.

Accent#007AFF
Main typefaceSF Pro

Inside

01Brand foundation

Built on one idea.

Everything EasyEdit makes grows from the same idea, the same audience and the same character.

Core idea

Visuals that sell.

Useful, memorable visual content that feels clear and effortless, from the first impression all the way to the call to action.

Who it serves

AI and SaaS companies.

The primary focus: companies that need ads and video content to explain, launch and promote their offer.

Creators + open door

Creators. And beyond.

Lifestyle content creators are a core audience. The door stays open to other aligned clients and interesting creative opportunities.

Brand character

Confident. Modern.
Approachable. Commercially minded.

01Our core palette

Mostly monochrome.
One blue.

A neutral foundation of near-blacks, grays and whites, lifted by a single bright blue.

NeutralsHEX · RGB · Select a swatch to copy its HEX
Accent

Accent Blue

#007AFF
RGB 0 122 255

Where blue appears

Rare by design.

  • Subheadings that sit outside boxes.
  • An occasional, discreet link or primary action.
  • Major and boxed headings stay black or white. Every other surface stays neutral.

02Visual language

Recognizable.
Whatever the brief.

A consistent frame for varied creative work: clear hierarchy, generous space and a confident point of view.

Signature elements
  • Near-black and white
  • Large, centered headlines
  • Restrained navigation
  • Rounded panels
  • White, pill-shaped calls to action

Type-led layouts sit alongside product, portrait and lifestyle imagery.

Consistency

EasyEdit’s own layouts and type stay consistent, while the creative adapts to each brief.

A modern, Apple-like simplicity:

  • Neutral surfaces
  • Subtle bluish gradients
  • Crisp contrast
  • Restrained blue accents

The mark

White linked-e mark on a black surface
White mark · dark surfaces

How it appears

  • Dark surfaces: the white linked-e mark.
  • Light backgrounds: the black version of the logo.
  • The artwork always appears as drawn, never recolored or modified.

02Typography

Set in SF Pro.

SF Pro is the main typeface: Display for headlines, Text for everything else.

SF Pro Display Headlines

SemiboldBold

For concise headlines.

SF Pro Text Body

RegularMedium

For body copy, labels and interface text.

Visuals that sell.

Ads, edits and motion graphics that make the offer clear.

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Hierarchy

  1. Idea
  2. Execution
  3. Publishing

Simple and direct, with sentence case for most copy.

Composition + graphic details

Space

Key messages get room to breathe, free of clutter and competing focal points.

Shape

Rounded cards and pill-shaped buttons recur with restraint, never on every element.

Image

Confident type pairs with product, portrait, creator and lifestyle imagery when it serves the story.

Accent

#007AFF marks a single emphasis or action. The mark itself is never altered.

03Voice + workflow

Say it simply.

A direct, human voice, with motion graphics as a core creative capability right alongside video editing.

Voice

Clear. Confident. Human.

EasyEdit leads with the value and says what it makes in plain language. Warm and assured, with performance claims backed by evidence rather than promised outcomes.

Message direction

Purpose first.

Every visual makes one offer, idea or feeling clear.

Specific by default.

Active verbs. Concrete deliverables. One clear next step.

Motion graphics + workflow

Motion graphics

As essential as the edit.

Animation, typography and graphic systems can clarify an idea and give every brief its own distinctive visual voice.

Human-led, AI-assisted

People make the calls.

Jonathan leads the creative decisions and the hands-on work. EasyEdit also uses its own video editing agents and generative AI tools, always paired with human editing and judgment. Claude Code can assist with code edits and related production tasks; HeyClicky supports productivity. No autonomous creative workflow or direct app integration is claimed.

  • After Effects
  • Adobe + design apps
  • EasyEdit video agents
  • Generative AI tools
  • Claude Code
  • HeyClicky

Create your visions.

Visit easyeditmp4.com Follow @easyeditmp4 ›

AboutThis is EasyEdit’s own visual language, the look of easyeditmp4.com and Instagram @easyeditmp4. Client videos carry each client’s own style.

Find EasyEditeasyeditmp4.com
instagram.com/easyeditmp4